Our new brand identity in 60 seconds
For more than 225 years, we’ve been blending expertise with innovation to develop tools that set new benchmarks. Our new and distinctive brand identity, updated name and the claim “Innovative by Tradition” make it clear what sets us apart.
Our logo
With clear positioning and an attractive, contemporary image, we’re laying the foundation to put our brand on the best possible footing for the future – nationally and internationally, online and offline.
Our name PFERD lies at the heart of our identity – and it will continue to do so. The suffix “TOOLS” now also clearly conveys what we offer: solutions for tools and drives.
The heart of our brand
The phrase “Innovative by Tradition” sums up what sets PFERD TOOLS apart: over 225 years’ experience combined with continuous innovation. This heritage enables us to supply tools that have the wow factor. We offer premium quality, first-class service and innovative solutions that make a real difference and ensure our customers’ success.
All this gives our brand a distinctive edge. We’re sharpening people’s perception of PFERD TOOLS as an innovative premium brand and, in doing so, sending a strong signal that we’re ready for the future and writing the next chapters of our success story.
Our identity: Modern. Digital. International.
Our revamped image makes our new brand identity apparent at first glance.
The visual centrepiece remains our familiar logo – now updated with the distinctive name PFERD TOOLS.
Our new colour palette
Our new colour palette is modern, fresh, vivid and eye-catching. Alongside the classic PFERD TOOLS blue, we’re using two additional blue tones and powerful mint and orange accents. The colours have been optimized specifically for use in the digital world and are impressively vibrant.
Our images
High-quality, emotional, future-oriented – brighter and with authentic depictions of real people who work at or with PFERD TOOLS.
